Frozen chips, or 'frites surgelees,' are witnessing a remarkable boom in France, with farmers increasing potato production to satisfy growing domestic demand. Contrary to the perception of French cuisine being solely gourmet, recent trends show a 25% increase in the frozen chip market. This surge is largely fueled by young people opting for convenience instead of cooking. Furthermore, Dutch and Belgian farmers have been purchasing land to grow potatoes in northern France, known as Chip Valley, highlighting the lucrative potential of frozen potato products globally.
In France, the booming demand for frozen chips has led farmers to uproot other crops to plant more potatoes, a stark rise in culinary trends.
The French market for frozen chips has risen by about 25%, driven largely by younger generations preferring convenience over traditional cooking.
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