The article discusses how the AI era has seen products frequently launched with missing features, a trend now adopted by Apple with Siri. Despite initial promises for enhancements, a leak revealed internal struggles at Apple, with senior director Robby Walker describing the situation as "ugly and embarrassing." While the company announced ongoing improvements for Siri, including new conversational capabilities and personalization, they admitted that these upgrades would take longer than anticipated and might not even be ready by the planned release of iOS 19. This has caused notable tension within the organization as teams work on managing expectations.
From the Rabbit R1 to the Humane Pin, we've seen plenty of gadgets land with headline features set to follow in subsequent software updates. It's a dodgy practice that rarely pays off (RIP, Humane) - so it's particularly surprising to see Apple leaning into it too.
According to Bloomberg, details of a leaked internal meeting at Apple include Siri senior director Robby Walker calling the situation "ugly and embarrassing." And while the features were hoped to be ready in time for iOS 19, the meeting apparently suggested even that isn't guaranteed.
Apple announced in a statement that the Siri features were taking longer than planned. The company emphasized its commitment to making Siri more conversational and personalized but acknowledged delays in delivering these enhancements.
Another intriguing aspect of the leaked meeting is how, according to The Verge, it hints at tension in the company, with the advertising and communications team keen to showcase features, suggesting internal challenges regarding the rollout.
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