The article discusses the transformation of cricket fandom in India, particularly during the IPL, influenced by technology. A report by Glance indicates that more than 120 million fans turned to second-screen engagement during the 2024 season, favoring interactive content instead of traditional viewing. There was a remarkable 44% increase in time spent on cricket content, with 314 billion glances and 433 million taps recorded. Furthermore, the report highlights a growing diversity in language consumption, with local languages gaining ground among cricket fans, showcasing a shift in engagement beyond just the matches.
During the IPL, over 120 million people engaged with Glance, showcasing a shift towards second-screen engagement where fans actively interact with live cricket stats and commentary.
The report highlights that users spent 44% more time engaging with cricket-related content, with staggering statistics showing 314 billion glances and 433 million taps recorded during the IPL.
Fans are not only focused on cricket but also exploring a wide range of other topics, indicating a multifaceted engagement with content beyond just watching the match.
The rise in language diversity among cricket content consumption is evident, with Hindi being the second-most popular language after English, reflecting regional fans' engagement.
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