15 years after the worst rebrand in history, Tropicana is trying again
Briefly

from Creative Bloq7 months ago
PepsiCo's 2009 Tropicana rebrand was a disaster, losing $100m with a 20% sales drop; the new 2024 refresh aims to improve while respecting the brand's legacy.
Creative Bloqhttps://www.creativebloq.com/design/logos-icons/15-years-after-the-worst-rebrand-in-history-tropicana-is-trying-again
The new Tropicana logo replaces the iconic leaf over the 'i' with an orange circle on the 'i'; packaging innovation integrates the leaf on juice carton lids for a clever connection.
Creative Bloqhttps://www.creativebloq.com/design/logos-icons/15-years-after-the-worst-rebrand-in-history-tropicana-is-trying-again
Read at Creative Bloq
#tropicana #branding #rebranding #pepsico #marketing-blunders
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