British Museum to unveil a new brand alongside the building upgrades

The British Museum is in the process of revamping its brand identity to better reflect its identity as 'THE MUSEUM' amidst evolving media landscapes.

Currently, the museum's brand is simple yet elegant, but it risks being too introverted, not clearly communicating its significance to unfamiliar visitors.

Changing a brand identity is challenging; a failed attempt can lead to confusion and controversy, as seen with others like the London Transport Museum.

The new brand identity is crucial as the museum adapts to more dynamic ways of sharing information in the digital age.

Read at ianVisits