"We aimed to connect Uber with London Gatwick's broad passenger base, and across the airport, in literally thousands of places, there are messages designed to generate a smile."
"The ads are memorable and witty, and have a strapline to unite them... in this case: 'you're almost there'."
"The collaboration features practical improvements to the airport, including clearer wayfinding from the baggage collection to Uber pickup areas, which are now in more convenient locations."
"By elevating Uber's iconic journey line, we're graphically showing travellers they're almost at their destination."
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