"Communicating flavour is a delicate art,": how to succeed in food and drink branding

Embracing universal sensory language allows brands to transcend cultural boundaries, helping consumers from various backgrounds understand and appreciate diverse flavors.

Using fundamental taste descriptors like sweet, salty, sour, bitter, and umami forms the backbone of a language that resonates widely with audiences.

Common sensory experiences, such as the crispness of an apple or creaminess of chocolate, bridge cultural gaps, making flavors more relatable to consumers.

Describing flavors with familiar phrases, like 'refreshing citrus zing', conjures enticing taste experiences that appeal to a global audience.

Read at Creative Bloq