The comprehensive rebrand marks a major creative milestone in the institution's over 75 year history and highlights the ongoing collaboration between Hato and New Contemporaries.
We've been working with New Contemporaries for nearly a decade... each year, we produced quite a bold identity for the show, creating digital tools for the featured artists to co-create with.
Marlow Moss was a real advocate and contemporary female artist... she represents the past, whilst the colour palette lends itself to RGB tones representing digitalisation.
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