The whole thing kicked off with the logo, I reached out to my good friend Kirill Turygin, a brilliant type designer, and asked him to create something that was both geometric and unique. When it came to the typography, the designer's pairing of Graphik by type.today and Cooper by Paratype was a tool to highlight the duality in the brand's design approach.
The brand is all about an earthy approach and a connection to nature. Dasha was amazing at communicating this. I was so inspired by her unique style. In these illustrated scenes the designer wanted to explore the idea of home as a place of strength.
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