Dreamies has launched an innovative billboard campaign featuring fiberglass cats that create a playful spectacle around a bag of their cat treats. This campaign, named 'Ad Attack' and designed by Adam&EveDDB, stands out due to its whimsical and tactile nature, sparking joy as the cats appear to climb various urban structures to reach the treats. Set to appear in London, this approach highlights creativity in advertising while subverting expectations, blending eye-catching visuals with a unique concept that resonates with feline enthusiasts and passersby alike.
The ‘Ad Attack’ campaign captivates with a playful twist on traditional advertising, featuring hand-painted fiberglass cats scaling the Dreamies logo, creating a tactile experience for observers.
The clever simplicity of the billboard—a packet of Dreamies on a white background—belies the imaginative installation of cats made from fiberglass, all inspired by real felines.
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