Instagram's new sonic identity is already upsetting users
Briefly

Instagram's new sonic identity for Reels aims for an 'iconic' sound. However, users are comparing it to an error message, questioning its pleasantness during constant playback.
While Instagram's audio branding could enhance brand recognition across platforms, feedback suggests the current sound resembles a 'fatal error' noise, which may negatively impact user experience.
Read at Creative Bloq
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