“Every item on the menu has its own loyal fan base, just like musicians. That's why it felt fun to focus on an expression that has united all types of fans worldwide for decades - merch,” says Fabian Luthander, copywriter at NORD DDB.
“Considering the engagement we received, it's safe to say that we all feel strongly about our own particular order. Regardless, your McDonald's order does say a lot about you and now thousands of fans can flaunt theirs in a fun and unexpected way,” adds Susanne Wahlberg, project manager at McDonald's Sweden.
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