PayPal's rebranding includes a new logo designed by Pentagram, shifting towards a plain black wordmark to stand out in a crowded payment processing market.
The new logo, described as 'incredibly plain,' juxtaposes with previous designs which featured dynamic elements and vibrant colors, marking a significant design shift.
Pentagram introduced a new custom typeface, PayPal Pro, based on LL Supreme and Futura, aiming for clarity in branding while maintaining elements of the past.
In a bid to emphasize contrast, the color schemes have been designed to create 'a sense of depth and dimension,' showcasing intentional design thoughtfulness.
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