Siyu, the designer, focused on creating a brand identity that conveys warmth and approachability, reflecting the simple ingredients of the soy milk product. The logotype and its components, including the Modak typeface and customized letterforms, were designed to bridge cultural divides, appealing to both Eastern and Western audiences. The color palette features muted mustard yellow, capturing the essence of fresh soy milk. Together, these elements form a harmonious identity that is bold yet accessible, effectively enhancing brand recognition.
Because the ingredients are so simple, I wanted the brand identity to reflect that, " Siyu says. "]},
The culmination of these sensibilities is a confident, uncomplicated identity that's equal parts striking and satisfying.
I designed the logotype to give the brand a tangible, warm, and approachable voice, creating an aesthetic and tonal bridge between different cultures, countries and tastes.
Its minimal, neutral feel helped strike a visual balance across the brand.
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