KFC and Burger King surprise fans by launching a collaborative BBF Burger, combining elements from both brands to celebrate their new friendship amid long-standing rivalry.
The BBF Burger features a sesame seed bun with iceberg lettuce and melted cheddar cheese, with options for KFC's chicken, Burger King's beef, or a plant-based version.
The playful advertisement includes KFC and Burger King employees singing 'Why Can't We Be Friends?', marking a lighthearted approach to their unification.
This unique partnership reflects a trend where rivals in fast food are embracing collaboration instead of competition, potentially influencing future marketing strategies.
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