The rebranding of SNCF Voyageurs introduces 25 unique logos reflecting the diverse range of passengers, making it stand out within the SNCF Group.
The logos were crafted by a variety of artists and reference different styles, from retro typography to metal band aesthetics, appealing to a wide audience.
"The traveler who likes to read, the traveler who misses the 2000s, the dreamer, and more... there’s something for everyone in these designs."
While the eclectic approach is refreshing, the final corporate logo feels bland and doesn't embody the creativity of the 25 diverse logo options.
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