The bedrock of the visual identity comes in the form of a bespoke typeface inspired by the physicality of Pica' building, making up the robust wordmark which leads the brand.
Our aim was to design a visual identity that transcends subjective aesthetics, allowing the look and language to evolve organically, resulting in an ever-evolving identity.
Living and working in a relatively small, famously isolated city, we're passionate about fostering a community that values creativity, having partnered with grassroots and emerging artists for over two decades.
We embrace all reactions - positive or negative - because they capture what it means to be the 'Grit in the Oyster that is Western Australia, around which Pearls grow.'
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