Uniforma embraces a creative approach to design, prioritizing enjoyment and playful experimentation over strict rules. Using basic typefaces reminiscent of the 1980s and references to public signage, their work embodies a vibrant aesthetic. Their philosophy focuses on enjoying the process of creation, thus infusing their brand with energy and a carefree spirit. Michal emphasizes that their design philosophy is rooted in freedom, drawing from the joy of creation without the rigidity of commercial constraints.
"This lack of formal design training was balanced by energy and creativity," he continues, "their love for fun shone through in vibrant colours, bold fonts, quirky shapes, and unique compositions," all seemingly powered by their passion.
"During our research, we immersed ourselves in the pure joy of creation," Michal says, "free from the constraints of the modern commercial market," explaining why the original arrow sign of inspiration was such a perfect starting point for them.
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