The article emphasizes that SEO must prioritize profitability over traffic metrics. Marketers often divert their attention to high-volume keywords that fail to generate revenue. Instead, a strategic approach involves identifying profitable long-tail keywords that align with business goals and establish a pathway for growth. The discussion includes the limitations of high-volume keywords, particularly their competition and irrelevance to some strategies, while advocating for a focused keyword research methodology that encompasses all stages of the user journey to maximize returns.
If your SEO isn't making money, it's broken. Traffic, impressions, and dwell time might look good on paper, but they mean nothing without results that grow your bottom line.
High-volume keywords may seem appetizing, but it's important to be pragmatic and avoid exercises in marketing futility. High-volume keywords likely fall into one of several buckets.
Don't fall victim to the allure of high-volume keywords with inflated search metrics. Long-tail keywords can yield far greater rewards, often signaling higher intent.
In this guide, I'll walk you through a step-by-step process for finding profitable keywords that generate revenue and drive organic growth for your business.
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