Beast Industries, owned by YouTuber MrBeast (Jimmy Donaldson), generated $473 million in 2024, showcasing remarkable growth. The company plans to approximately double that in 2025, reflecting Donaldson's dynamic business model that includes media expansion, consumer product goods (CPGs) like Feastables, and software such as Viewstats. Despite being a billionaire on paper, MrBeast confesses to having under $1 million in the bank, indicating his reinvestment strategy. With a successful YouTube platform and a growing portfolio, Beast Industries signals the ongoing evolution of the creator economy.
In 2024, Beast Industries generated $473 million in revenue, marking a 114% year-over-year growth compared to $221 million in 2023.
MrBeast, the most-subscribed YouTuber, expects to double his revenue to $899 million in 2025 while continuing to expand into media, CPGs, and software.
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