Smosh co-founders Anthony Padilla and Ian Hecox named Alessandra Catanese, Padillaâs long-time manager, as CEO in 2023. This strategic move allows them to concentrate on creativity while Catanese manages daily operations and business strategy. The trend of hiring external executives is growing among YouTubers, with others like MrBeast and Jesser making similar appointments to fulfill managerial and operational needs. Leaders from traditional media and entertainment firms are helping creators strengthen their businesses to effectively compete with major studios.
"I certainly don't believe that every creator needs a CEO, but I do believe not every creator is a CEO," Catanese told Business Insider.
"A lot of creators have reached a scale where they know they need more operating support," said Sean Atkins, CEO of Dhar Mann Studios.
Some of the biggest YouTubers are now leaning on CEOs, presidents, and other C-suite executives to help them make smart business moves and manage sprawling production teams.
....the new class of YouTuber chief executives is helping creators build teams, develop M&A strategies, raise funding, or weather growing pains.
Collection
[
|
...
]