Adhip Ray emphasizes the importance of early marketing for tech startups, advocating for building in public to engage users and attract investors. He outlines four effective strategies: promoting while building, creating a compelling website, utilizing social media, and focusing on informative content. By communicating openly with potential users and presenting a solution-oriented website, founders can generate interest and support even before their products are fully developed. Ray urges founders to embrace authenticity and leverage social media to avoid invisibility in a competitive market.
Marketing can serve as your ignition and propel you into the air fast. If you're uncertain how to get your marketing off the ground, here are four steps that I have found to be effective for tech startups.
It's important to start promoting the moment you start building. Why? Because people are more likely to care when you build in public.
Instead of 'features,' prioritize deep, informative and straightforward content that addresses a certain issue.
If you don't use social media, you're invisible. It doesn't matter if you look weird on camera; be honest, be fast, and do not overthink it.
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