Poppi, a prebiotic soda brand, faced criticism for its Super Bowl marketing strategy that involved sending fully stocked vending machines to influencers for watch parties. This extravagant approach was seen as out of touch, especially when alternatives like community spaces were suggested. While Poppi initially engaged well with customers through creative branding and community efforts, they have shifted towards costly influencer partnerships, risking alienation of their audience. The criticism highlights a growing dissatisfaction with brands overly dependent on influencer marketing, particularly during economically challenging times.
Poppi's extravagant Super Bowl marketing strategy met public backlash, questioning the relevance of influencer gifting in light of community needs.
The criticism aimed at Poppi reflects a broader discontent with brands that rely heavily on influencer marketing, potentially alienating their core audience.
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