Aditya Raju, a digital product leader, discusses his extensive experience in healthcare product management. Focused on understanding consumer needs, he highlights the necessity of audience segmentation that goes beyond demographics. With consumer expectations rapidly evolving, especially post-COVID, he advocates for intuitive, self-service experiences in healthcare. Raju's insights reflect the importance of meeting users where they are, through communication styles and platforms tailored to their preferences. His transformative work across leading health organizations shows the impact of consumer engagement on driving digital innovation in the sector.
My approach has always been to start with deep audience segmentation in these organizations. This moves beyond basic demographics and focuses more on nuanced consumer needs.
We're seeing a significant amount of shift in consumer expectations, and COVID accelerated a lot of that. Consumers are accustomed to highly intuitive and self-service experiences.
Meeting users in the healthcare ecosystem where they are, including via platform, language, communication style, and more is essential for effective engagement.
Adapting to shifting consumer expectations in healthcare requires understanding the unique needs of various audience segments, which has evolved significantly due to digital advancements.
#digital-transformation #healthcare-innovation #consumer-experience #product-management #audience-segmentation
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