Kelley Heyer, creator of the viral 'Apple' dance, has sued Roblox for allegedly using her choreography without a finalized licensing agreement. After initially partnering with Charli XCX for her in-game concert, Roblox introduced the dance emote and earned approximately $123,000 from sales without compensating Heyer, who had expressed willingness to license her creation. Roblox removed the dance from the game, but the lawsuit highlights the importance of respecting independent creators' intellectual property rights and navigating licensing agreements responsibly.
Roblox moved forward using Kelley's IP without a signed agreement. Kelley is an independent creator who should be compensated fairly for her work.
Kelley expressed her willingness to license the dance on August 12, but alleges that Roblox has refused to finalize a license agreement.
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