Trademark refilings were common in China prior to 2023, as submitting multiple applications for the same mark was often necessary due to the lack of suspension options during trademark reviews. This led to significant costs and frustrations for brand owners unfamiliar with this practice. However, recent reforms by the Chinese Intellectual Property Office, allowing for suspension of examination, are bringing improvements. Despite these changes, refilings continue to play an important role in maintaining trademark registrations and avoiding nonuse cancellations, making them a valuable strategy within China's evolving IP landscape.
Brand owners are already seeing benefits from China's New Rules of Suspension of Examination during Trademark Review Procedures, but 'refilings' still hold a valuable place in China's trademark landscape.
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