The Los Angeles Dodgers have renewed their multi-year partnership with Kosé Corporation, a Tokyo-based personal care company. This extension introduces new engaging elements at Dodger Stadium, such as scoreboard flash features that celebrate Shohei Ohtani's home runs and walk-off wins, along with opportunities for fans to purchase Kosé products. The agreement also includes fan giveaways and strategic product placements throughout the venue. Celebrations inspired by Kosé's Decorté products have enhanced the partnership's visibility, reflecting a harmonious relationship that benefits both the team and the brand.
"The partnership between Kosé and the Dodgers has been exceedingly complementary, and it was a no-brainer for both of us to take it even farther into the future," Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement.
"We have truly enjoyed this relationship, which has also benefited by the organic player celebrations inspired by Shohei's commercial for their skin care product, Decorté."
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