'People in L.A. are so gullible': A $19 strawberry has sparked internet debate over luxury foods
Briefly

A $19 strawberry from Erewhon in Los Angeles has gained viral attention thanks to content creators promoting it as the "best-tasting strawberry in the entire world." The luxury strawberry, sourced from Japanese vendor Elly Amai, is lavishly packaged to reflect its high price. Despite the hype, many consumers express skepticism about its value, with some mocking the trend and arguing against spending so much on a single fruit, especially amidst rising grocery costs for everyday items.
"Apparently it's the best-tasting strawberry in the entire world," influencer Alyssa Antoci says in a video that has racked up more than 15 million views.
"It does taste good but is it worth the $19?" content creator @janemukbangs questioned in a TikTok video with 5.5 million views.
Read at Fast Company
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