Meghan Markle's lifestyle company, As Ever, faced backlash after its limited-edition honey sold out in under an hour, leaving many customers disappointed. In a subsequent apology, the company explained that unexpected high traffic caused orders to surpass available stock. A personal message from Markle acknowledged the issue, expressing regret and gratitude for the support, while also promising customers a future gift from the brand. This incident highlights the challenges faced by Markle as she navigates her new business venture amidst public scrutiny.
"The excitement created a volume of traffic on the site that even we couldn't have anticipated (with everything selling out in an hour)."
"Please know the team worked very hard in every department, and felt just as sad when we learned what had happened."
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