CGA by NIQ's latest Hospitality at Home Tracker reveals a 1.0% decline in January delivery sales among Britain's leading restaurant groups compared to January 2024. This marks the first negative trend since June 2023, contrasting sharply with the inflation rate of 3.0%. Meanwhile, takeaway and click-and-collect orders experienced a growth of 2.1%, continuing a six-month uptrend after a lengthy decline. Experts suggest that high costs and changing consumer preferences are shaping these trends, with expectations of continued shifts in 2025 as people manage disposable incomes.
After some consumers splurged on meals and drinks out over Christmas, it is little surprise to see a levelling-off in January. Nevertheless, it is a disappointing start to what will be another challenging year for restaurants, especially with key costs like labour and energy set to rise.
The premium paid for the convenience of deliveries may now be tilting people towards takeaways and click-and-collect orders. With so many consumers still feeling the pinch on disposable incomes, we can expect to see this trend continue through 2025.
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