6 controversial campaigns from 2024 - and where they went wrong
Briefly

Unilever's Pot Noodle campaign elicited mixed responses; while aiming for humor, it sparked controversy over its unsettling slurping sound, leading to a toned-down version and an "apology" campaign.
Jaguar's 'Project Roar' aimed to reshape its image with abstract and stylish content, yet faced backlash for alienating its loyal customer base in pursuit of a new identity.
Read at The Drum
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