"Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me?"
"The people you want to serve need to see themselves, or who they aspire to be, reflected in the visual imagery your brand puts forth."
"Delivering experiences that have as little friction as possible for the people you serve, especially those with identities that are part of underrepresented and underserved communities, will demonstrate to them that you've taken the time to consider them."
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