The biggest opportunity for online shopping in 2025 is live commerce, where creators livestream products, making it easier for consumers to engage and purchase instantly. This trend combines entertainment with shopping, creating a unique and interactive experience that can enhance customer engagement.
Having been in the e-commerce space for over 10 years, I've witnessed numerous trends. However, the rise of live commerce is distinct, presenting a profound shift in how brands engage with consumers and sell their products.
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