As data becomes increasingly critical to effective advertising, brands need tools that make it easier to manage and leverage that information. Our new update gives brands the ability to seamlessly control their first-party data so campaigns are always relevant, personalized, and driven by real-time insights.
With brands owning vast amounts of first-party data, they are constantly seeking ways to leverage it across their marketing efforts - delivering real-time, relevant messages that resonate with their audiences.
The new update also lets brands refresh live data at intervals of their choosing to maintain real-time relevance - a key advantage for industries like retail and betting where personalization and timeliness are crucial.
Powerball successfully used AMA's API integration to dynamically mention the prize pot for each lottery event they promoted, allowing the brand to provide fresh, relevant information to listeners.
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