Apple has resumed advertising on X after pausing for over a year due to brand safety concerns following Elon Musk's acquisition of the platform. This comes as various big advertisers, including Amazon and Disney, also re-enter the platform, despite the ongoing criticism of X’s content moderation and Musk's controversial remarks. The return of Apple highlights a shift in relationships between big tech companies and Musk since the rise of Trump. Additionally, X filed an antitrust lawsuit against certain advertisers for allegedly boycotting and withholding ad revenue.
"While X's approach to content moderation has changed little since then, Big Tech's relationship with Musk has shifted since President Donald Trump took office."
"This follows X filing an antitrust lawsuit against a group of major advertisers...alleging they held an 'illegal boycott' and conspired to 'collectively withhold billions of dollars in advertising revenue' from the company."
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