As bank branches close, digital community marketing strategies take center stage

As banks transition to digital banking, consumer expectations for convenience, transparency, and personalization have skyrocketed, necessitating a robust digital marketing strategy to meet these challenges.

Marketing teams in banks must drive brand awareness and navigate awareness strategies, focusing on educating customers about digital features while competing with digital-first challengers.

Community engagement strategies, like sponsorships and partnerships, have become essential for banks to foster relationships and enhance trust in the absence of physical branches.

The most successful banks today have evolved past simple digital convenience, using community engagement as their marketing cornerstone to build brand loyalty and trust.

Read at The Drum