Nearly 80% of consumers indicated that phones were crucial for business communication, highlighting a preference for human interaction over digital channels.
Branded calls, which can show a company logo and other identifying information, could instill more trust in consumers, making them more likely to answer.
The desire for secure communication is evident, as 87% of consumers want to see the company's name during calls, while 61% prefer to see the logo.
As branded calls are projected to surge from 1.5 billion to over 50 billion by 2029, this trend underscores the growing importance of trust in phone communication.
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