According to a McKinsey report, 71% of consumers expect personalized communications, yet 76% express frustration when these expectations aren't met.
Consumers are paradoxically seeking personalization while expressing significant concerns over data privacy, with over 80% worrying about how companies handle their collected data.
Scott Clark articulates that the ideal personalization model would allow advertisers to reach target audiences across various platforms while ensuring consent and privacy.
The personalization dilemma highlights a critical balancing act; half of Americans have avoided services due to privacy concerns, showcasing the stakes involved for marketers.
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