"So Musk, who proudly declared in 2019 that "he hates advertising," didn't see much in those TV spots to change his mind about ads. Now, it's fair to say I don't hate ads as much as Musk (the opposite, in fact) - but if you've not seen them, you've not missed much. If you have seen them you've probably forgotten about them."
"The run-rate of Elon Musk-related stories across the Western media is relentless. If he's not going to war with the Tesla shareholders about his $48bn pay deal (yes you read that right - forty-eight billion dollars - and latest - they approved it), then it's sacking the entire marketing department (the one he said they'd never need but hired anyway less than a year ago)."
Tesla once prioritized hyper-focused product design that matched customer needs and generated strong word-of-mouth and loyalty. In 2024, brand perception is clouded by relentless Elon Musk–related media stories and controversial actions such as a $48bn pay package and upheaval in the marketing team. Recent TV spots are described as generic, forgettable, and reliant on basic automotive ad tropes rather than creative customer-focused messaging. Tesla's asymmetric success reflected first-mover advantage and use of regulatory mechanisms, while current performance suggests a need to reintroduce rigorous marketing thinking, creativity, and renewed focus on the customer experience.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]