Some e-commerce businesses cater to clients, who seek personalized services and solutions, while others cater to broader customers with generalized products.
Client acquisition requires an emphasis on relationship-building and personalized service, which means focusing more on fewer high-revenue clients rather than a broad customer base.
Understanding the client journey—from awareness to onboarding—allows businesses to tailor their sales strategies and improve relationships with their clients.
Catering to clients involves a more intimate approach where dedicated account managers help address unique needs, differentiating them from standard customer service.
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