Sludge in healthcare marketing refers to the overwhelming amount of irrelevant and ill-timed communications sent to healthcare professionals by pharmaceutical companies, ultimately stalling engagement.
65% of healthcare professionals report being spammed by at least one pharmaceutical company with irrelevant content, representing a dire need for effective, targeted communication strategies.
To enhance engagement, pharmaceutical companies should focus on personalized communication and data-driven targeting, providing HCPs with relevant information that supports quality care delivery.
The digital transformation in healthcare has led to an overflow of information for HCPs, showing that a balance must be struck between engagement and information overload.
#healthcare-marketing #digital-transformation #pharmaceutical-industry #information-overload #artificial-intelligence
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