Council Post: Rebranding From The Ashes: How To Craft A Great Brand From Scratch
Briefly

Rebranding strategically can help businesses rise above negative press and connect better with their audience by focusing on solving problems and delivering value.
Negative branding can erode trust, impacting a company's reputation and bottom line. Issues like faulty products or unresolved customer complaints can lead to significant harm.
Read at Forbes
[
|
]