Cheryl Ragland emphasizes the importance of understanding customer challenges rather than fixating solely on marketing metrics like impressions or conversion rates. She believes brands must prioritize customer needs over reaching numerical goals.
In legalizing the permission to fail within marketing strategies, Cheryl highlights that making mistakes can lead to innovative solutions. This philosophy is crucial, especially in an era where data overload can paralyze decision-making.
As boundaries between B2B and B2C blur in today's marketplace, Cheryl mentions exploring new channels such as TikTok and Instagram to better engage customers, highlighting the ongoing evolution of marketing.
Cheryl points out that traditional B2B marketing avenues are no longer sufficient alone. She encourages marketers to adapt and utilize emerging platforms to reach their audience more effectively.
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