The 2025 State of Demand Gen Report identifies the biggest challenges for demand generation marketers, emphasizing issues like personalization, budget constraints, and the need for alignment between sales and marketing teams. Nearly half of directors and VPs highlighted these challenges, particularly around developing creative campaigns and effectively scaling initiatives. The report introduces attraction-driven marketing (ADM) as a potential solution, advocating for authenticity, storytelling, and focus on customer relationships, which resonates with 70% of respondents. However, marketers express concerns about the measurability of such approaches compared to traditional metrics.
The five biggest challenges facing demand gen marketers include personalization, budget constraints, and sales-marketing alignment, alongside issues with scaling campaigns and data integration.
Nearly half of director/VP marketers cited developing creative or personalized campaigns as a top challenge, indicating the significant struggles in this area.
The concept of attraction-driven marketing (ADM) emphasizes prioritizing authenticity and building meaningful relationships with customers over transactional paradigms.
70% of respondents are likely to prioritize authenticity and storytelling, showing a shift towards more engaging, human-centered marketing despite measurement challenges.
#demand-generation #marketing-challenges #attraction-driven-marketing #personalization #sales-marketing-alignment
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