Dick's Sporting Goods is expanding its Varsity Team program by introducing 10-month contracts for young athletes to create content for the retailer's social media. The program provides monthly gift cards, mentorship from established athletes, and educational sessions on influencer marketing. Initially launched internally in 2023, the program aims to blend sport and influencer culture, fostering genuine connections with the audience. Applications for the new cohort, which will include around 50 members, are open until February 27, showcasing Dick's commitment to engaging with the larger sports community and increasing brand visibility.
Dick's Sporting Goods is expanding its Varsity Team program, allowing young athletes to create Instagram content for 10-month contracts and receive mentorship.
By enlisting external creators, Dick's aims to bridge the gap between sports and influencer marketing, enhancing its brand visibility via authentic connections.
The program will provide monthly gift cards for product purchases, mentorship from established athletes, and training sessions focused on influencer marketing best practices.
Collection
[
|
...
]