Elon Musk's X has entered a partnership with the adtech company Magnite to bolster its programmatic advertising sales. This collaboration comes amidst a broader strategy to recover from a significant revenue shortfall following Musk's takeover in 2022, which saw many advertisers pull back. Magnite, a major supply-side platform, will help X sell its ad inventory to a wider range of advertisers. X has previously partnered with other adtech firms like Google, as they work to repair their advertising revenue model.
X has signed a partnership with Magnite, aiming to enhance programmatic ad sales following the revenue declines experienced after Musk's acquisition.
By collaborating with Magnite, X is attempting to increase ad inventory accessibility, potentially attracting advertisers who previously overlooked the platform.
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