This frustrating cycle is a big part of why 1 in 2 marketers no longer perform any type of holistic measurement. Against the backdrop of marketers struggling with fragmented signals and an inability to connect media to outcomes, the Forrester survey revealed that 'improved use and analytics of customer insights' was the top priority for eight in 10 marketers.
To exit the doom loop, technology partners and agencies can work together to evolve their approach to measurement and insights by building and scaling integrated solutions.
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