Amazon's new low-cost marketplace, Haul, has seen low consumer interest, with only 8% of surveyed consumers purchasing from it and just 30% aware of its existence. In contrast, 28% have shopped on Temu and 22% on Shein recently. Experts suggest that Amazon lacks the marketing efforts and gamified engagement that attract users to these other platforms. Despite limited engagement, 28% of consumers trust Haul the most for purchases, indicating potential for growth if engagement strategies are improved.
"I don't go [to Amazon] looking for random, one-off things. I only go to Amazon when I know what I want; I'm not going there to see what's available."
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