"2024 was the year AI truly arrived in marketing. We shifted from 'wow' to 'how', with marketers eager to understand how to leverage this transformative technology in their daily work."
"We've been through these transformational moments before, together as an industry... each time we saw that often those who got ahead, stayed ahead."
"Looking ahead to 2025, privacy-first measurement strategies, new media effectiveness solutions and AI adoption are likely to reshape the digital advertising landscape further."
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