Global ad spending is projected to grow by 9.5% in 2024, leading to a first-time surpass of $1 trillion globally, with major earnings for key players like Google and Meta.
TikTok Shop has launched in Spain as part of its European expansion, aiming to mitigate losses from a potential US ban, after successful sales events, including over $11bn revenue in the US.
European regulators are investigating the advertising partnership between Google and Meta, focusing on how it allows targeting of minors, amidst concerns of policy violations.
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